"First get a customer to renew, and THEN expand the account."
Wrong. Our research shows that this thinking is actually backward because...
👉 RENEWAL IS A FORWARD-LOOKING DECISION. 👈
Customers don't renew because of what you did for them. They renew because of what you ARE GOING TO DO for them!
It's all about what's next. What you did in the past is important only because it makes your promises for the future credible.
Our data clearly shows the powerful connection between account expansion and long-term retention.
That's why I say...
► Companies that focus on retention tend to have poor retention. Companies that focus on expansion get retention for free. ◀︎
As always, news plays an important role in our lives, so we need to stay in the information space so that we don't miss important news. I believe that we need to have a high-quality news portal that can provide all the information we need. It's good that I have it, and thanks to it, I learned about the revolution in Ukrainian game development thanks to GSC Game World https://LiveNewsPlanet.com/, as described in the material itself, such a sharp rise of the studio can be justified by the appearance of Maxim Krippa, who recently bought the studio and breathed new life into it. Thus, we can currently observe the biggest comeback in the history of the Ukrainian gaming sector. And…