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Churn Strategies Newsletter (4/31/23)
This week: DATA STORY: What's the impact of fumbling the Sales to Customer Success hand-off? PODCAST: 10 Customer Churn Benchmarks for...
Greg Daines
Mar 31, 20232 min read


Churn Strategies Newsletter (3/24/23)
• My 5-Point Emergency Churn Strategy
• There Can Never Be Too Many Tickets!
• VIDEO: How do I define a "Customer Result"?
• more...
Greg Daines
Mar 24, 20236 min read


HUGE CUSTOMER SUCCESS MISTAKE → "First get a customer to renew, and THEN expand the account."
"First get a customer to renew, and THEN expand the account." Wrong. Our research shows that this thinking is actually backward...
Greg Daines
Feb 2, 20231 min read


3 KEYS TO COMPENSATION FOR CUSTOMER SUCCESS
I just got off the phone with an executive who needed some quick advice on improving their compensation plan for CSMs. While it's fresh...
Greg Daines
Dec 5, 20222 min read


WILL CUSTOMER CHURN GO UP IF YOU LAY OFF CUSTOMER SUCCESS REPS?
A massive wave of layoffs at companies like Twitter, Stripe, Opendoor, Shippo, Gem, and Facebook is likely only the beginning of a tough...
Greg Daines
Nov 8, 20222 min read


The 7 Deadly Sins of Customer Success
① PRIDE: Our product is amazing and creates phenomenal results for customers. TRUTH: Technology doesn't produce results, customer...
Greg Daines
Nov 7, 20221 min read


Does customer adoption lead to customer results, or is it the other way around?
Obviously customers won't get results unless they make use of the new solution. But that just begs another question: Why don't all...
Greg Daines
Nov 1, 20221 min read


The REAL Sales Conversation
Most salespeople misunderstand what conversation they are having with prospects, and this impacts both sales success and churn. How? Most...
Greg Daines
Oct 24, 20221 min read


Just say NO when customers ask you to do this...
You can't get better results unless you change your behavior. The same applies to customers. Their results won't improve as long as they...
Greg Daines
Oct 19, 20221 min read
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