For investors
Diligence retention in two minutes. Across the whole portfolio.
Aggregate retention rates flatter weak books and punish strong ones. ChurnRX shows you the structural picture under the metric — what fraction of any company’s customer base is permanently bonded — so you can underwrite retention properly.
The problem
Retention is the most misunderstood line in the model.
85% retention can mean two opposite things.
One company is bonding 30% of its base permanently and losing the rest gradually. Another is bonding 2% and renewing the rest annually out of inertia. The first compounds. The second doesn’t.
Cohort decay tells you more than averages.
The shape of the survival curve — where it flattens, how steeply it drops — reveals structural fit. The aggregate number doesn’t.
GMV, NRR, and gross retention can all rise while permanence shrinks.
You can grow your way through a deteriorating bonded fraction for years before the math catches up. ChurnRX shows you the math, now.
What you’ll see
Two minutes, one CSV, every answer you’d normally ask for.
The structural retention ceiling.
What fraction of the company’s current customer base will never churn. The single number that anchors a real retention conversation.
Bad Fit, Gradual Exit, Bonded.
The split that determines whether growth compounds or treadmills. Read in the survival curve in seconds.
Are newer cohorts bonding more, or less?
The leading indicator that tells you whether the business is structurally improving or quietly eroding — independent of GMV growth.
The customers actually worth acquiring.
The attribute intersections that produce permanent bonding. Often nothing like the GTM team’s targeting assumptions.
Across the portfolio
One number, every company, every quarter.
Diligence one investment in two minutes. Monitor twenty in an afternoon. Compare PMF Scores across companies, sectors, and stages — against the ChurnRX retention benchmark — and see exactly which of your portfolio companies have the structural advantage and which are running on inertia.
Run your first diligence in two minutes.
Upload a CSV from a company you’re evaluating — or from one you already own. You’ll know whether the business has structural retention before the next operating review.
Run your free benchmark