For CEOs
Know whether you really have PMF. Then act on it.
Most CEOs lead with a retention story. ChurnRX gives you the structural answer underneath — what fraction of your customer base is bonded, who they are, and which moves will grow that fraction faster.
The problem
Retention is the hardest thing to be honest about.
Aggregate metrics flatter you.
An 85% annual retention rate looks healthy. It hides whether the customers staying are bonded — or just haven’t left yet.
The story changes with each quarter.
Without a structural number, you’re negotiating with your board over which lens to use. There’s no anchor.
GTM keeps chasing the wrong customers.
If your ICP is defined by who you targeted, not by who actually stays, you’ll keep paying to acquire bad fits — and to support them out the door.
What changes
What you walk into your next board meeting knowing.
Your true PMF Score.
The percentage of your customer base that is permanently bonded — not a quarterly retention rate, but the structural ceiling your business will converge to.
Whether you’re trending up or down.
Cohort-over-cohort PMF Score movement. Is each cohort more bonded than the last? That’s your compounding signal — invisible to aggregate retention.
Your real Ideal Customer Profile.
Defined by who actually stays — not by who your GTM team has been targeting. Often these are different sets, and the gap is where most growth comes from.
The moves that have worked elsewhere.
ChurnRX surfaces the GTM, product, and segmentation changes that lifted PMF Score for companies structurally similar to yours.
In practice
The conversations ChurnRX changes.
Move from “our retention is healthy” to “47% of our base is bonded, up 11pp this cohort, with these three specific moves driving it.” The numbers carry the argument.
Diligence-grade retention math, presented before they ask. Investors who have seen ChurnRX dashboards stop asking the soft questions.
Stop debating which industries to target on instinct. Show your CRO the actual bonded-fraction lift by segment and let the math anchor the conversation.
Hand product the segments that are bonding and the ones that aren’t. The roadmap argument writes itself.
See your structural answer.
Two minutes, a CSV from your billing system, and you walk out with a credible retention story — and the strategic moves to back it up.
Run your free benchmark